The Capability Lie That's Quietly Bankrupting Your Waste Company

Sam Barrili

Published on: 16/04/2026

The waste industry keeps repeating one lie that's killing your margin: "we don't have the capability." Here's what it's really costing you — and the shift that fixes it.

BusinessWasteSecondary Raw MaterialsCompliance & RegulationBusiness Strategy

The Dangerous Illusion of Zero Waste

Sam Barrili

Published on: 19/02/2026

Zero Waste sounds ideal — but thermodynamics tells a different story. Discover why 100% recycling is physically impossible, how entropy limits circularity, and what smart waste companies must do instead.

BusinessMarketingWasteInnovationmindset